Xiaomi launches “Night & Day”, a mobile filmmaking campaign inspired by Mi 11 series
Xiaomi Studios teams up with with U.S cinematographer Eric Giovon to present the short film Night & Day
Beijing, CHINA, April 12, 2021 – Xiaomi Studios, a filmmaking initiative created by Xiaomi Global, launched today a mobile filmmaking campaign titled “Night & Day”. With this campaign, Xiaomi Studios wants to convey the message that in a time of movie theatre closures and the consumer behavior shift to online streaming, mobile filmmaking can be an evolution of cinematic art and a tribute to it.
“Night & Day” isn’t just about capturing your world, but also about creating and discovering new ones with the Mi 11 series.
About Xiaomi Studios
Xiaomi Studios is a filmmaking initiative created by Xiaomi Global.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency.
Apr 12, 2021 at 17:40