Xiaomi Expands Mi 11 Series Lineup in Global Mega Launch
Beijing, CHINA, March 29, 2021 – Global technology leader Xiaomi today announced the release of three breathtaking smartphones in its Mi 11 series: Mi 11 Ultra, Mi 11i, and Mi 11 Lite 5G and Mi 11 Lite (4G).
Mi 11 Ultra: Xiaomi’s top-of-the-line flagship revolutionizes smartphone photography and videography
Mi 11 Ultra marks a major milestone in professional smartphone photography and videography continuing the pioneering legacy of Mi 10 Ultra. An enthusiast powerhouse with Xiaomi’s most powerful pro-grade triple camera setup to date, powerful Qualcomm® SnapdragonTM 888 mobile platform, gorgeous quad-curved 120Hz AMOLED display, revolutionary 67W wired and wireless turbo charging (100% charge in 36 mins2) – Mi 11 Ultra is not only a real pocket-sized film studio, but a premium flagship with all the attributes needed to please even the most demanding power user. Mi 11 Ultra also features a one-of-a-kind 1.1” AMOLED rear display doubling as an always-on display, notification window, a preview screen for selfies and more.
Mi 11 Ultra is yet another proof of Xiaomi’s commitment to continuous innovation marking a breakthrough in a number of key smartphone technologies from camera to charging.
Mi 11i: Sleek performance powerhouse merges superb display with Dolby Atmos® audio
Mi 11i offers an outstanding flagship-level performance with the powerful Qualcomm® SnapdragonTM 888 mobile platform. Its advanced 5nm process technology offers higher performance while demanding less energy. Contrary to the Mi 11 and Mi 11 Ultra, Mi 11i features a flat screen display while its premium glass body, 7.8mm thickness and redesigned side-mounted fingerprint scanner offer a more comfortable grip and feel for the user. Large 4,520mAh battery with support for 33W fast charging keeps the device powered up throughout the day so you can kiss low battery anxiety goodbye.
Mi 11i will be available starting at a recommended retail price of EUR 649 for 8GB + 128GB variant, and EUR 699 for 8GB + 256GB variant, respectively.
Mi 11 Lite 5G and Mi 11 Lite: Ultra-slim and feather-lite smartphone built to complement your style
Designed for young trendsetters, Mi 11 Lite 5G and Mi 11 Lite come with an ultra-slim light design, weighing no more than 159g and just 6.81mm thin to offer a more comfortable and lightweight in-hand feel. Mi 11 Lite 5G and Mi 11 Lite are works of beauty with true craftsmanship and a rich color palette.
Starting from a recommended retail price of EUR 369, Mi 11 Lite 5G comes in two variants, 6GB+128GB and 8GB+128GB. Mi 11 Lite starts at a recommended retail price of EUR 299 and comes in 6GB+64GB and 6GB+128GB storage options.
Keeping Users One Step Ahead with Mi Smart Band 6
Being the latest edition to Xiaomi’s most popular wearable line, the all-new Mi Smart Band 6 sports a stunning 1.56’’ large full screen AMOLED display that offers 326PPI crystal-clear resolution and approximately 50% more screen space than its predecessor4. This perfect workout companion doubled its fitness mode options to include a total of 30 fun and challenging workout types while also offering auto-detection for 6 common fitness activities.
Mi Smart Band 6 will be available starting at a recommended retail price of EUR 44.99.
Mi Smart Projector 2 Pro – Putting the “Smart” in Smart Home Cinema
Mi Smart Projector 2 Pro brings cinematic adventures to users’ homes. The device supports Omni-directional keystone correction, taking the fastidious job of positioning the screen out of the user’s hands. Running on the Android TVTM system, Mi Smart Projector 2 Pro offers endless entertainment and is enabled with Chromecast and Google Assistant support5. The voice command capability puts the device a new hub to users’ connected homes.
Mi Smart Projector 2 Pro will be available at a recommended retail price of EUR 999.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency.
Mar 30, 2021 at 11:11