All Volkswagen retail partners agree new sales model for ID. family
The agency model lays the contractual foundation for integrating online business and showroom-based business. From sales launch, customers can order vehicles from the ID. family direct from Volkswagen At the same time, they select their preferred dealer for personalized customer care and local services.
The preferred dealer chosen by the customer at the beginning of the sales process receives the same commission and bonus as in showroom business, even if the vehicle is purchased online direct from Volkswagen. Dealers can therefore count on calculable compensation regardless of whether the customer buys their vehicle online or in the showroom.
Santel, Head of Sales and Marketing Germany, commented: All our partners are now 100% on board. Broad approval from our retail partners for the agency model is a strong signal for the future. From the customer’s perspective, Volkswagen and retail become one unit with the agency model. And this seamless, coordinated shopping experience at all touchpoints is exactly what our customers want.
Dirk Weddigen von Knapp, Chairperson of the Volkswagen and Audi partner association, said: The agency model brings significant financial relief for dealers, and that is particularly important at the present time. Our partners can therefore focus on what makes retail so indispensable: personal, competent customer care. I am delighted that all partners have signed the jointly drafted agreement. That is confirmation of the great trust in the agency model and our association.
May 20, 2020 at 16:09