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Cars Volkswagen Published by J. Doe

A look ahead to entry-level electric mobility: world premiere of the ID. LIFE

The vision of a fully electric small car for the urban environment is centred around people and communal experiences. The concept car combines sustainability and digitalisation with extremely flexible usage: the ID. LIFE can become a mini cinema or a gaming centre, for instance, or simply be used for relaxing in the open air.

The ID. LIFE is our vision of next-generation fully electric urban mobility. The concept car provides a preview of an ID. model in the small car segment that we will be launching in 2025, priced at around 20,000 euros. This means we are making electric mobility accessible to even more people, says Ralf Brandstätter, CEO of the Volkswagen brand. In creating the ID. LIFE, we have consistently focused on the needs of younger customers. We believe that, even more so than today, the car of the future will be about lifestyle and personal expression. The customer of tomorrow won’t simply want to get from A to B; they will be much more interested in the experiences that a car can offer. The ID. LIFE is our answer to this. The ID.

The design of the ID. LIFE is based on a smaller variant of Volkswagen’s modular electric drive matrix (MEB) that has been developed specifically for the small car segment. With its 172 kW (234 PS) electric motor, the ID.

“The ID. LIFE proves once again how uniquely flexible the MEB is. The platform is suitable for vehicles of all types, from small cars to vans,” says Thomas Ulbrich, member of the Volkswagen Brand Board of Management for Development.

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Sep 08, 2021 at 23:37

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