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Volkswagen mobilizes fans at the UEFA EURO 2020™: Shirt is also ticket for e-scooters, bicycles and more

When fans scan the QR code printed on the shirt with their smartphone, they will be whisked to a Volkswagen microsite. Here they have the opportunity to use sustainable mobility offers less expensively: For instance, they can get vouchers for bike sharing providers or to rent e-scooters. Volkswagen is working with external partners on this project. “It’s our vision that when it comes to mobility, football fans should think primarily of Volkswagen,” says Jochen Sengpiehl, Head of Marketing for the Volkswagen Passenger Cars brand. Volkswagen will use the tournament especially to highlight the topic of electromobility and the market launch of the ID.3.We don’t want people to view us only as an automaker. At this year’s EURO championships, we plan to highlight our transformation into a provider of mobility services. It is only natural for us to add partner companies to our EURO team. For us, in the future a holistic mobility concept will include alternative means of transportation, and in this regard the European championship is just the beginning.

To receive a Mobility Shirt, visitors must register at the Volkswagen stand in their fan zones and provide their names, e-mail addresses and shirt size. In Munich, where the German team will play its three group-stage games, and in London, Volkswagen will set up a booth in the stadium in addition to the one it will operate in the Fan Zone.The official tournament logo of the UEFA EURO 2020 and the Volkswagen logo will be placed on the arms of the Mobility Shirts, which were specially designed for Volkswagen.

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Mar 04, 2020 at 02:07

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