Market overview: Compact notchback models are one of Volkswagen’s key segments in China
Volkswagen satisfies this need with a range of models developed exclusively for this market. Through the joint ventures SAIC-Volkswagen and FAW-Volkswagen and the JETTA sub-brand, the Volkswagen brand offers six individual models in the key segment that are geared to the customers’ tastes. In its largest single market, the Volkswagen brand grew its market share in 2019 with these vehicles.
The JETTA sub-brand was launched in 2019. It is the first time in Volkswagen’s history that a model, in this case the Jetta notchback saloon, which has been extremely successful in China for a number of years, has become an independent sub-brand with its own dealership network. Adding together the sales figures for the previous version of the Jetta with the JETTA VA3, shows that more than 145,000 units were delivered to customers during 2019, the transition year.
FAW-Volkswagen has been manufacturing the Sagitar since 2006, with production now based in Changchun and Chengdu. It is an MQB model and is available either with a 1.2-litre TSI engine (85 kW) or with a 1.4-litre TSI turbocharged petrol engine (110 kW). In the year in which the model changed, some 310,000 customers opted for the Sagitar, of which more than 176,000 chose the new model.
SAIC Volkswagen Lamando
It is a four-door notchback coupé with a wide body (1.82 metres) and a height of 1.42 metres, making it comparatively flat. The model is also constructed using the MQB platform and has an overall length of 4.60 metres combined with a wheelbase of 2.65 metres. The Lamando comes with a 1.4-litre TSI four-cylinder engine with two power options (96 and 110 kW), both with a DSG dual clutch gearbox.
The Bora has proved to be successful in China. There is now also an electric version – the e-Bora. The Bora is 4.66 metres long, 1.81 m wide and 1.46 metres high, with a wheelbase of 2.69 metres.
SAIC Volkswagen Santana
This successful Chinese model also has nothing in common with the angular original Santana, which was based on the second-generation Passat – a familiar sight in 1980s Germany. While it has not been available in Germany since 1985, production of a notchback version continued in China, along with an estate version based on the Passat. Since 2013, there has been an independent version available in China that was developed specifically for the domestic market.
Apr 09, 2020 at 19:09