Volkswagen with virtual motor show for the first time
All the vehicles and the booth planned for Geneva have been digitally processed for the 360° experience and give visitors a three-dimensional experience of being at the show.
“Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences,” says Jochen Sengpiehl, Chief Marketing Officer of the Volkswagen Passenger Cars brand. Exploiting the opportunities offered by virtual reality is part of our digitalization strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans.
Apr 04, 2020 at 04:10