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Games Ubisoft Published by J. Doe

What Could an Assassin’s Creed Theme Park Ride Look Like?

In Assassin’s Creed IV: Black Flag’s modern-day setting, you play as a member of Abstergo Entertainment, a division of the neo-Templar organization responsible for turning animus experiences into consumer entertainment. While we may never have devices that allow us to experience the genetic memories of 18th-century Caribbean pirates, that doesn’t stop us from wondering what an Assassin’s Creed theme park attraction could look like. That was exactly the topic of a recent Game Developers Conference 2021 Game Narrative Summit, titled Storytelling Siblings: The Kindred Connection Between Games and Theme Parks. The summit was led by The Bezark Company, who has specialized in designing attractions, entertainment, and events for more than 20 years. They were joined by Ubisoft’s Location-Based Entertainment Manager Mathilde Bresson to imagine an Assassin’s Creed theme park attraction.

Right off the bat, the experienced team made it clear what the challenges would be for adapting Assassin’s Creed to a theme park ride: how do you facilitate agency and individualization? It was quickly decided that a hypothetical Assassin’s Creed attraction would need to embrace agency and individualization.

What experiences are core to the Assassin’s Creed franchise? What would a visitor’s expectation be for an Assassin’s Creed ride? The team identified two main aspects that the attraction should offer visitors that can’t be experienced at home and are essential to the Assassin’s Creed experience: parkour and the leap of faith.

This attraction places guests in a secure harness connected to a rope, which travels along rails and challenges them to move through various obstacles, like crossing a precarious bridge over a large gap, or navigating a small ledge on the edge of a cliffside.

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Jul 21, 2021 at 19:31

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