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Published 1 year, 3 months ago

Games Ubisoft Published by J. Doe

Ubisoft Paris Appoints Marie-Sophie de Waubert as Managing Director

Since 1992, the Ubisoft Paris Studio has worked on some of the company’s biggest franchises, including Just Dance, The Rabbids, Rayman, and Ghost Recon.

Can you walk us through your career? When did you first join Ubisoft?

Marie-Sophie de Waubert: I started at Ubisoft 20 years ago. I remember instantly feeling a great collective energy that I knew I wanted to be part of - my first job was even related to formalizing the corporate culture at Ubisoft.

I then quickly took on a variety of missions as the executive assistant for Yves Guillemot, CEO and founder of Ubisoft, including the financial planning of our studio in Montpellier, market research, stock market price surveys, and even the creation of an office gym.

How has your previous experience in the French studios helped you to prepare you for this new role?

MSW: In our industry, collaboration, creativity, human connections, and the ability to leverage our collective intelligence are critical to success. Human resources is key, ensuring our teams work in a motivating environment in which they can thrive. It is all about listening to teams, building relationships and working to truly understand problems when they arise.

What motivated you to come back to work at Ubisoft Paris?

MSW: I was immediately excited to work with production teams again. Ubisoft Paris is a historic studio behind the development of many of Ubisoft’s most well-known games. Behind the scenes, they also develop flagship technologies that are used by Ubisoft teams around the world.

How do you see the evolution of the videogame industry? What are the opportunities and challenges?

Major technological revolutions like AI and streaming are changing the way games are played, and new business models such as mobile, subscription models, or free-to-play are making competition even tougher.

As with films or television series, players now have incredible choice in terms of content and platforms, and for an increasingly low “price per hour.” The good news is that there are many people just waiting for a game that speaks to them, and we can be the ones that provide that special something. We need to offer must-play games.

What does that mean for Ubisoft Paris? What are its strengths, and how can it adapt to these changes?

MSW: Ubisoft Paris can count on its experience and incredible track record. In a context as demanding as the one we find ourselves in, it will be key to remain agile, humble, and to know how to get assistance to level up in areas where we can do better.

As the newly appointed Managing Director of the biggest videogame studio in France, do you have any thoughts you’d like to share on women’s roles in the videogame industry today?

Women make up half of all gamers; however, they are still underrepresented in many professions. It’s an industry-wide challenge that needs to be addressed on all levels, such as education and career guidance for young women who may not know about the opportunities in our industry. Diversity is a huge opportunity, and we have much to gain by bringing more people with different perspectives and backgrounds on board, including women.

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Mar 07, 2020 at 22:05

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