More international, electric and digital – SKODA AUTO presents its new corporate strategy
The new corporate strategy ‘NEXT LEVEL – ŠKODA STRATEGY 2030’ builds on the successes of the previous Strategy 2025. The new vision is ‘We will help the world live smarter’, and the new mission is ‘Modern accessible mobility with everything you need and surprises you love.’ At the same time, ŠKODA AUTO is committed to its proven brand values of ‘simplifying‘, ‘human’ and ‘surprising’.
The ‘NEXT LEVEL – ŠKODA STRATEGY 2030’ focuses on three priorities, which are summarised under the headings ‘EXPAND’, ‘EXPLORE’ and ‘ENGAGE’. The overarching goal of the ‘EXPAND’ priority is to develop ŠKODA into one of the five best-selling car brands in Europe. On the other hand, the product portfolio will be expanded to include at least three more all-electric models by 2030, which will be positioned below the ENYAQ iV, both in terms of price and size. ŠKODA AUTO is aiming for a share of fully electric models of 50-70% in Europe, depending on market developments.
To ensure that both ŠKODA AUTO and its domestic market, the Czech Republic, emerge stronger from the transformation process, the company is working with partners to transform the country into an electromobility hub.
The ‘EXPLORE’ priority includes establishing ŠKODA as the leading European car manufacturer in the growth markets of India, Russia and North Africa by 2030. Production of the KUSHAQ – the first ŠKODA model to be launched on the Indian market under the INDIA 2.0 project – started just recently.
Jun 25, 2021 at 17:59