Changes in the Communication department at SKODA AUTO
Before joining the Volkswagen Group, Hermann Prax worked for Porsche Holding Salzburg for more than eight years, including seven years in the press office as a spokesperson for the Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and Audi brands.
Jens Katemann, Head of Communication at ŠKODA AUTO, emphasises: “Thanks to his experience, Hermann Prax has very successfully managed our product communication over the past two and a half years and has made significant contributions to its further development. In addition, he has implemented new formats relating to our events and increased our digital presence in this respect. I would like to express my sincere thanks to Hermann Prax for his outstanding commitment and wish him every success in his future role. At the same time, I am looking forward to continuing the collaboration with Christian Heubner. He has a very good flair for innovative concepts, suitable formats and coherent implementation. His task will be to use his experience and his holistic approach to recognise and utilise new potential for product communication at ŠKODA AUTO, especially in the digital area.”
Dec 18, 2020 at 14:28