SKODA AUTO Official Main Partner of the Tour de France for 17th time
As the official vehicle partner, ŠKODA will be providing up to 250 vehicles this year. The SUPERB iV, ŠKODA’s first model with plug-in hybrid drive, will serve as the ‘Red Car’ for tour director Christian Prudhomme.
This year’s Tour of France covers a total distance of 3,470 kilometres. The route of the Tour de France includes twelve new cities and towns, including Le Teil, Chauvigny and Mantes-la-Jolie.
Due to the COVID-19 pandemic and the resulting postponement of the Tour de France, the organiser A.S.O. and the training platform Zwift jointly organised six virtual Tour de France stages. ŠKODA accompanied this event digitally and raffled off a Tour de France VIP hospitality package as a prize among all those taking part.
ŠKODA Campaign ‘To the Greatest Family of all: Cyclists’ To mark this year’s Tour de France, ŠKODA has launched the 360-degree campaign ‘To the Greatest Family of all: Cyclists’. This is where cycling enthusiasts can find lots of exciting information about the world’s most famous cycle race and enter a competition to win exclusive prizes: ŠKODA is giving away, among other things, a signed green jersey, a ŠKODA carbon bike and a place in the Tour de France hospitality package.
Aug 24, 2020 at 12:19