Unpacking Galaxy Unpacked 2021: Producing the Virtual Galaxy S21 Launch Event in the Midst of a Pandemic Was No Small Feat
There is a certain thrill to getting the first glimpse of next-generation mobile technology. For over a decade, Samsung has been providing that rush through its Unpacked events, where it unveils cutting-edge innovations to eager audiences of tech lovers, journalists and Galaxy fans. But Unpacked is about much more than showcasing the specs of new devices.
“Each Unpacked is a milestone in Samsung’s year,” said Stephanie Choi, Senior Vice President and Head of Marketing Team of Mobile Communications Business at Samsung Electronics.
Pandemic Production Challenges
The familiar icon may have returned, but the format of this year’s event was a vast departure from the 2009 Unpacked where it first debuted. The ongoing COVID-19 pandemic required the show to be virtual and made the production process complex. Though these protocols presented logistical challenges, Lee credits the careful measures with ensuring everyone remained healthy throughout production.
The Upside of Going Digital
Going virtual and shooting in advance also helped transcend some of the typical limitations of a physical event. It afforded the event’s speakers, some of whom were Samsung employees stepping outside of their comfort zone when talking on stage, the benefit of multiple takes.
Jan 17, 2021 at 03:33