[Better With Bespoke] ① Here’s Why Samsung’s 2021 Appliances Are Putting Customization First
The events of 2020 fundamentally changed the global home appliance industry. Suddenly, our homes were transformed into offices, restaurants, gyms and more, and we now spend significantly more time interacting with our appliances. Over the course of the year, Samsung listened to users’ feedback to understand how these shifts had changed their expectations of home appliances, and analyzed those insights to select a central strategy for 2021: customization.
“Consumers, especially millennials, are spending more time at home and demanding products that enhance their everyday lives with customized features,” said JaeSeung Lee, President and Head of Samsung Electronics’ Digital Appliances Division.
Introducing a More Tailored Take on Appliance Design
Customization is already a key feature of Samsung appliances.
Launching the ‘Bespoke Home’ Era
In Samsung’s vision for the future, the concept of customizing appliances to fit users’ lifestyles does not stop with refrigerators.
Jan 06, 2021 at 09:25