[Making TVs Smarter] ② Building a Smart TV Platform In Line with Today’s Trends
As more and more consumers gravitate towards streaming services, TVs are evolving into the device of choice for those who desire larger, higher-quality screens, more immersive gaming experiences and at-home exercise functionalities, among other features. These days, Smart TVs are particularly in the spotlight given that users can enjoy a whole array of different content on them with just an Internet connection.
Samsung Electronics unveiled its first Samsung Smart TV in 2011. What efforts have been made to advance Samsung Smart TVs into becoming better platforms? Samsung Newsroom spoke to Seline Sangsook Han, Vice President of Service Business Team, Visual Display Business at Samsung Electronics, to learn more.
Q. Recently, a growing number of consumers have been putting more value on user experience instead of TV price or design when purchasing TVs. What is driving this change in purchase trends?
In the past, a user’s media experience came just from watching the broadcast programs provided by their set-top box or TV tuner.
Q. Are industry insiders noting an experience-centric user trend?
However, back then, users were less involved with the smart TV trend and there were few partners active in the market. These days, smart TVs are becoming increasingly important, and Samsung’s Smart TV has become a pivotal partner. According to our internal research, people are spending more time watching Over-the-top (OTT) content on Samsung Smart TVs than they are watching live content.
Q. How is the Samsung Smart TV adapting to these changing trends?
Samsung is committed to keeping up with changing trends and the Samsung Smart TV has gone through extensive research for better user experiences.
Q. What does it take to make a great TV platform?
Nobody can make a great platform while working alone.
Q. What makes the Samsung Smart TV unique in terms of its platform?
Over the past 14 years, Samsung has been ranked number one in the TV industry, and during these years, Samsung has continued to build its leadership across the markets as well as cultivated a robust user base. Thanks to Samsung’s market leadership and product offering as a TV manufacturer, we have been able to reach users around the world, and this user base helped the company attract partners. Considering that TVs are a home necessity and play a pivotal role in consumers’ media consumption, the Samsung Smart TV has an unbeatable position and capabilities in terms of product manufacturing and supply, user experience design and ecosystem operation based on its own platform.
Q. The 2018 Samsung Smart TV was presented as a device capable of supporting various activities, while the 2019 Samsung Smart TV was defined as a provider of customized services for any and all user preferences. How would you define the 2020 Samsung Smart TV?
This year’s Samsung Smart TV enables users to harness new services, a range of partner applications and Samsung TV Plus in order to bring the content they want right in front of them easily and quickly. What defines the 2020 Samsung Smart TV is the facilitation of services like Bixby, Alexa and Google Assistant for easy access to such areas as art, fitness and gaming features across such applications as Samsung Health and Art Store.
Sep 27, 2020 at 18:36