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Published 1 year, 4 months ago

Cars Porsche Published by J. Doe

How the Porsche Crest was created

A distinctive horse with sweeping tail: on the 911 Targa 4S Heritage Design Edition, a historic Porsche Crest adorns the wheel centres and the bonnet. It can also be found inside the car on the headrests, a detail that is available on all current 911 models as part of the Heritage Design package.

The strong red-orange colour is characteristic of this crest, which dates from the time of the original 911 (1964 – 1973). The Porsche logo has a gold base colour and uses wide letters, while the word Stuttgart is embossed on a recessed background.

The Porsche Heritage badge: a tribute to an earlier design marking reliability

A Porsche Heritage badge is fitted to the grille of the rear engine cover.

The history of the Porsche Crest. Focus on horsepower

While the Porsche logo had already been used on the brand’s first vehicle in 1948, the Porsche Crest was not created until 1952. In March 1951, Porsche launched a competition for German art academies, offering the generous sum of DM 1,000 for the creation of a company logo. Towards the end of 1951, Ferry Porsche visited New York and was asked for a logo by the American importer Max Hoffman, with the result that work on a logo also started internally within the company.

The Porsche Classic crests: true to the original design and with proven quality

The original Porsche Crest is available from Porsche Classic for a wide range of historic models and is manufactured with special tools according to original drawings. As in period, it is gold-plated and the application of its colours and enamelling are performed by hand.

In order to meet high quality standards, the new release of the classic Porsche crest was subjected to extensive testing, including a climatic cycle test carried out at the Porsche Research and Development Centre in Weissach.

Gold-coloured logos: a distinguishing feature of all Heritage Design models

With the gold-coloured logos on the rear and on the Targa bar, Porsche is recalling another historic design feature. While the first Porsche models still carried silver-coloured logos, they were gold-coloured on the rear from the mid-1950s onwards, creating an exclusive appearance.

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Jun 07, 2020 at 11:42

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