Porsche Center is becoming a modern gathering place
In Hangzhou, China, the first refurbishment pilot of the new corporate architecture concept “Destination Porsche” for Porsche Centers has celebrated its official opening.
A central part is that dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers. Over the next decade, the concept will be implemented on 850 existing Porsche Centres worldwide.
Due to the corona crisis, the re-opening of the Porsche Center Hangzhou took place as a special online event.
A flexible world with various themed modules
As one of the core values, the "community" concept is incorporated into future Porsche Centres, with a newly created lounge area where customers and fans of the brand can come together. Instead of being a static exhibition, the scalability of the modular system enables new Porsche dealership to be altered and expanded in the future.
Digital means redefining customer in-store experience
“Destination Porsche” creates a digital world, which brings a seamless experience for customers. Tablet-based vehicle acceptance process, E-signature, online payment and other digital approaches are also elevating the customer in-store journey to a new level. The digital solutions build up the individualized connection between customer and Porsche products.
Diversified retail formats bringing Porsche closer to customers
Currently, Porsche has 124 sales outlets operating in mainland China, Hong Kong and Macau.
May 02, 2020 at 17:09