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Cars Porsche Published by J. Doe

New ways to reach customers: urban sales formats are catching on

With facilities right in the hustle and bustle of inner-city life, Porsche is increasingly turning to urban formats for its retail activities.

Six Porsche Studios and 11 temporary Porsche NOW sales pop-ups were opened by the sports car manufacturer around the globe during 2021 – an average of more than one new site per month.

In total, 17 Porsche Studios and more than 20 Porsche NOW sales pop-ups have been set up in 23 countries to date, creating new points of contact with the brand. One example of this will be the opening of a Porsche Studio in Portland, in the US state of Oregon, in spring 2022 – the first in North America.

One example of this format is the Porsche Studio Oslo in Norway, which opened its doors in early July 2021. Furthermore, the Porsche Studio also serves as a delivery and collection point for vehicles going to and coming from the workshop at the Porsche Centre Oslo, and it also plays host to small events. The first site of this kind, Porsche on Sylt, was opened in 2017.

While the Porsche Studios are permanent installations, the Porsche NOW sales pop-ups are only in place for a limited time. Along with the cars on show, fans and customers can also experience the Porsche Drivers Selection, see the offerings from Porsche Exclusive Manufaktur and use the virtual reality apps and private configuration lounge. In summer 2021, the island of Jeju, in South Korea, and Zurich, in Switzerland, played host to Porsche NOW pop-ups.

These offer an expansion option for sales partners requiring additional capacity, but where the market area is too small for a further Porsche Centre. The first Porsche Satellite Centre in Europe was opened in October 2021 in York, in the UK, and is connected to the Porsche Centre in Leeds. At least five Porsche Satellite Centres will commence operations in 2022 around the world.

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Dec 23, 2021 at 23:43

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