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Porsche Cars Australia commissions ‘digital Taycan art car’ for a good cause

To celebrate its first fully electric and the most digitally advanced sportscar, Porsche Cars Australia has commissioned a bespoke Australian artwork livery by contemporary artist Nigel Sense.

Sense’s artwork was transformed into vehicle livery on a new Porsche Taycan, before being photographed to create three unique digital works of art in the form of multimedia photographs.

Forming part of the celebrations of 70 Years of Porsche in Australia, this collaboration represents the first digital artwork project based on the blockchain technology Ethereum for Porsche in Australia. An integral part in transforming Sense’s artwork on the Taycan into the realm of NFTs is attributed to photographer Derek Swalwell. A piece of original music was composed by Gene Shill who Porsche Cars Australia had already partnered with successfully for the launch of the Taycan in Australia earlier in the year. “The Taycan is Porsche’s first fully electric car and represents a new era in the company’s history,” said Daniel Schmollinger, Managing Director and CEO, Porsche Cars Australia. It is also the most digitally advanced car Porsche has ever created and we wanted to celebrate this by pushing the boundaries of traditional artwork on cars, turning inspired artwork into a digital asset. The result is the reflection of natural and modern Australia, linking heritage with the future. “Porsche has been in Australia for 70 years and over the past seven decades we’ve had some outstanding projects and created some once in a lifetime experiences. This is one of them. Photographer Derek Swalwell An integral part in transforming Sense’s artwork on the Taycan into the realm of NFTs is attributed to photographer Derek Swalwell. The location chosen for the three multimedia photographs highlights the commonality with the Taycan in the environmentally conscious architecture. A piece of original music was composed by Gene Shill who Porsche Cars Australia had already partnered with successfully for the launch of the Taycan in Australia earlier in the year. Shill, who is synonymous with creating music from car engine sounds, crafted all harmonic and rhythmic textures of the music from a single Taycan power unit sound.

About the Taycan

Unveiled in 2019 and launched in Australia earlier this year, the Taycan is Porsche’s first all-electric sportscar. Last year, the four-door sports sedan, with a total of twenty-seven innovations, was named the most important innovation driver on the global automotive market: at the World Car of the Year Awards 2020, the Taycan took top honours in the World Performance Car and World Luxury Car categories.

About the artist

Nigel Sense draws inspiration from the American abstract expressionists and pop artists of the 1960s, and like the pop artists of the 1960s, he has turned mass reproduction and the influence of the mass media into subject matter.

Employing various pop art techniques and the tactic of painting the things he knows, Sense considers his role as an artist and his work reflects an inclusive suburban upbringing and experience. Sense’s paintings are immediate and striking, engaging the viewer in an intimate way with his everyday world.

About the photographer

Derek Swalwell’s name is synonymous with the photographic representation of the architectural landscape in Australia and beyond. Having crossed the globe numerous times since starting out on his photographic journey over twenty years ago, Swalwell’s work documents some of the world’s most iconic built environments and visually articulates them in an entirely new light.

About the music composer

As a Porsche enthusiast, Gene is inspired by the sounds of Porsche sportscars. He takes raw sounds and translates them into musical harmony and rhythm. The end result is dancefloor tunes inspired by, and made from, the sound of a Porsche.

Original article

Dec 11, 2021 at 10:42

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First digital artwork project for Porsche in Australia

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Dec 02, 2021 by Porsche

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For more information about the project visit: https://newsroom.porsche.com/en_AU /2021/company/Porsche-Cars-Australia-commissions-digital-Taycan-art-car-for-a-good-cause-26606
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