Article about Porsche

Published 1 month, 2 weeks ago

Cars Porsche Published by J. Doe

Thomas Laudenbach: “We want to stand at the forefront of new developments”

As a student, he contested motorbike races. As an engineer, cars became his great passion. Thomas Laudenbach came to Porsche in 1998. On 1 October 2021, he succeeded Fritz Enzinger as the Vice President of Porsche Motorsport. In the latest “Inside E” podcast, he talks about the importance of Formula E, his expectations of the TAG Heuer Porsche Formula E Team and how Porsche Motorsport will tackle future challenges.

“We want to bring innovative technologies and sustainability to motorsport and stand at the forefront of new developments.” For Thomas Laudenbach, Formula E plays a major role as the electric racing series offering the most cutthroat competition. “In Formula E, it’s also about coming first. It’s about efficiency, and, above all, about competing,” he says. What he finds exciting about Formula E are the races in major cities and the management of energy: “You don’t get that in many other series.” He regards the changes for season 8, especially the new qualifying format, as a positive step forward – and it commits the TAG Heuer Porsche Formula E Team to an obligation: “Our goal must be to win races and fight for the championship. Porsche will tackle the series with this aspiration.”

“This success story is something extraordinary,” he says, and builds the bridge to customer sport, which he regards as the basis of Porsche motorsport, “from clubsport to one-make cups right through to top-level professional GT racing.” In this area, too, he is eager to press ahead with electrification.

Thomas Laudenbach takes over as head of Porsche Motorsport

Thomas Laudenbach (53) has assumed the role of managing Porsche Motorsport on October 1, 2021. For Thomas Laudenbach, being at the helm of Porsche Motorsport is “the greatest challenge and most wonderful job” that he can imagine. We want to make sure that motorsport remains relevant for Porsche. I see this as my biggest task. Motorsport is an important part of Porsche’s DNA and it should remain so in the future.

Info The Porsche Formula E podcast is published in English and can be downloaded from the Porsche Newsroom.

Original article

Dec 09, 2021 at 02:34


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