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Cars Porsche Published by J. Doe

First ever “Icons of Porsche” festival attracts thousands of visitors

With over 7,000 attendees from the region gathered at The Slab in Dubai Design District and more than 1,000 Porsche cars onsite across the weekend, the first ever “Icons of Porsche” festival made history as one of the biggest public events held by an automotive manufacturer in the Middle East region.

Thousands of enthusiasts, Porsche owners and families flocked to the two-day event on November 19 and 20 for the first Porsche event in the Middle East celebrating classic cars, art and culture, designed to bring communities together. With many classic and iconic cars on display, the event was the largest gathering of legendary vehicles from the Porsche Museum outside of Germany this year. Hundreds of classic car owners from across the UAE, Bahrain, Kuwait, Saudi Arabia, Lebanon and Oman made the journey to Dubai to visit the event and display their own beloved icons at the festival, while Porsche owners participated in Porsche parades featuring some rare and customized cars.

Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa, was impressed with the response from the public: “We know that the region is home to a variety of rare and unique classic Porsches, and we wanted to bring them together with the local community in an event focused on car culture in a family-friendly environment.

Celebrating motoring culture

“The passion was felt right from the beginning when we announced the Icons of Porsche. It was incredible to see more than 7,000 car collectors, brand fans, enthusiast clubs, Porsche owners, families and friends come together for a big celebration of motoring culture, and we plan to make this an annual event moving forward,” he added.

Some of the cars on display included Le Mans-winning racing icons such as the 911 GT1 or the 917 KH which celebrated the brand’s history of success in motorsports.

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Nov 28, 2021 at 18:41

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