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Published 1 week, 5 days ago

Cars Porsche Published by J. Doe

Big wave world champion Sebastian Steudtner becomes Porsche partner

Surfing’s reigning big wave world champion, Sebastian Steudtner, and Porsche are entering into a long-term partnership. To take surfing to a new level, Steudtner will be working with Porsche’s technology subsidiary, Porsche Engineering, among others.

As his official technology and mobility partner, Porsche will actively support the sportsman in breaking new records and surfing the biggest waves in the world. Together with a development team from Porsche Engineering, and in collaboration with scientific institutes, the partners want to create the technological foundations to take surfing to a new level.

We are bringing together our experience in flow and structural optimisation from vehicle development with the practical expertise of world-renowned surfer Sebastian Steudtner – with the goal of an optimised board for surfing particularly high waves, says Michael Fuerstner, project manager at Porsche Engineering.

“I am proud and delighted to have gained Porsche as a long-term partner,” says Sebastian Steudtner. “Sebastian’s Steudtner’s passion has been inspiring and contagious for us from the very beginning,” says Deniz Keskin, Head of Brand Management and Partnerships at Porsche.

Expertise in developing sports equipment

Porsche Engineering can look back on many years’ experience in the development of high-performance sports equipment. In 2007, Porsche Engineering developed the battery manager, the motor control unit and the control panel for the Seabob water sports vehicle from the manufacturer Cayago. In addition to these unusual projects, the more than 1,500 engineers and software developers at Porsche Engineering are especially focused on developing the intelligent and connected vehicles of the future.

Expansion of sports sponsorship

Porsche has recently further expanded its commitment to challenging and spectacular sports. In October 2021, the sports car manufacturer announced its support for the further development of kitesurfing – as a complement to its commitments to tennis and golf. Porsche has also gained two professional athletes – Liam Whaley and Rita Arnaus – as kitesurfing representatives.

Original article

Nov 16, 2021 at 22:24


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