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Porsche Ventures invests in iMaker

A strategic investment that goes beyond the automotive industry: Porsche Ventures has invested in the technology company iMaker, China's leading provider of virtual influencers and digital ecosystems.

It also underlines Porsche’s strategic objective of continuously investing in new application scenarios for digital content. The strategic investment in iMaker is another key step for Porsche to further expand its portfolio of digital products and services, and accelerate its digital transformation. In the future, Porsche will also cooperate with iMaker in the field of digital application scenarios and in-car digital ecosystems, making vehicles an important part of consumers' digital lives and entertainment, as well as creating a convenient, seamless and superior digital journey for customers.

Info Info It invests in innovative technology and business models around the world. Porsche has been active on the start-up scene since 2016 and has built a diverse start-up ecosystem in order to work with new, innovative companies in various phases of development.

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Oct 20, 2021 at 06:40

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