Article about Porsche

Published 1 month ago

Cars Porsche Published by J. Doe

The Porsche Jump: the drive to keep pushing the boundaries

Always taking that extra step: Porsche has restaged the iconic photo of the 356 B from 1960. The Porsche Jump shows two-time Olympic ski champion Aksel Lund Svindal jumping over a Porsche Taycan parked between walls of snow as high as buildings.

The new version symbolises the mindset of the Stuttgart-based sports car manufacturer and indicates how Porsche interprets future viability – daring to try new things and boldly forging ahead, always trusting in itself to go that little bit further than others in order to discover the best solution.

The jump as a symbol of the opportunity to develop further

With a total of two Olympic victories, five world championship titles and further successes in the World Cup, Svindal is one of the most successful ski racers of recent decades.

Focusing on one’s own development is something Svindal also recognises at Porsche. If I want to race out front, I always have to take some risks, but I can’t get overconfident. That’s why it helps when people give me a different perspective on issues from time to time, says Svindal, who has retired from professional skiing and now works with start-ups.

Limited edition art print: The story behind The Porsche Jump The Porsche Jump is also a tribute to the iconic original of photographer Hans Truöl and skier Egon Zimmermann, who jumped over the Ruby Red Porsche 356 B.

To mark the release of the new version, the Porsche Museum will design two high-grade art prints. The reproduction combines the historic image with the reinterpretation and will be available as a set from the Porsche Online Shop at the end of 2021.

Christophorus issue 400: The Jump - as an artistic cover image

The 400th issue of the Porsche magazine Christophorus, out in September, is also devoted to the Porsche Jump. US designer Jeffrey Docherty has designed the cover of the anniversary issue with a graphic adaptation of the Jump photo.

Christophorus 400

The spectacular action of the Porsche Jump in the Austrian Alps is also presented in a special feature, and the 9:11 online video magazine offers a look behind the scenes too.

Original article

Sep 19, 2021 at 16:44


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