Porsche Virtual Run makes children’s dreams come true
Making dreams come true for seriously ill children – that is the aim of the first Porsche Virtual Run. From 17 September to 3 October 2021, employees worldwide can get active and raise 50 cents for every kilometre they run.
The hope is that these positive experiences give children and their families the strength they need in their fight against illness. To date, more than 500,000 children worldwide have benefited from this.
The new format will allow to bring together Porsche locations worldwide for a good cause – and in keeping with Porsche’s brand purpose “Driven by dreams”.
Generating rays of hope for seriously ill children and their families
“With the virtual run, we are going the extra mile for children who are not doing so well,” says Oliver Blume, Chairman of the Executive Board of Porsche. When children become seriously ill, it turns the lives of the affected families upside down overnight. It is a huge challenge to stay optimistic in such circumstances. Together with the Make-A-Wish Foundation, we want to create as many rays of hope as possible. The Porsche family will be putting its heart and soul as well as its sporting enthusiasm into this.
For the Porsche Virtual Run, it doesn’t matter if people walk or jog the distances. You are welcome to buy yourself a Virtual Run shirt, the proceeds from which will also go to the Make-A-Wish Foundation.
The Make-A-Wish-Foundation was set up in 1983 in Phoenix, Arizona. It was here, thanks to a private parents’ initiative, that the first wish was fulfilled for Chris, who was suffering from leukaemia: his grandma sewed a uniform, a police officer friend donated badges and Chris was allowed to accompany the police chief of the precinct on his patrol for a day. In 1993, the Make-A-Wish International Foundation was established.
Sep 18, 2021 at 07:42