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Road-tripping with the President and CEO of Porsche Cars Canada

Discover the incredible, and literal, lengths to which a dedicated Porsche CEO will go.

In January 2018, Marc Ouayoun was appointed CEO of Porsche Cars Canada. This was something Ouayoun had achieved by racking up countless kilometres behind the wheel of his beloved Panamera GTS, meeting colleagues and dealers all over the country to better understand their individual needs and bring that vital, personal touch to the business. Canada is fully 18 times the size of France.

This summer, in the aftermath of the pandemic’s travel restrictions, Ouayoun hatched a plan to visit seven of Canada’s Porsche Centres, all by car on one mighty road trip from company headquarters in Toronto to Vancouver in British Columbia, traversing some 5,000 km of Canada’s vast and dramatic landscapes. For the busy CEO, the journey would need to be meticulously timed to make important meetings and appointments, while hopefully allowing for some essential sightseeing along the way.

Ouayoun set out from Toronto in a new Panamera GTS on 23 July, with the first day requiring a demanding 700 km of solid driving to Sault Ste. Marie, a city on the St Marys River in Ontario.

“It is difficult to imagine the diversity of landscapes you encounter,” Ouayoun says. The next stage of Ouayoun’s journey would see him head northwest towards Yorkton in Saskatchewan and a busy series of Porsche Centre visits, first in the regional capital of Saskatoon before heading straight on to Edmonton and Calgary in Alberta. The Kelowna region of British Columbia would then offer some welcome rest over the weekend before Ouayoun hit the road once again with another packed schedule of Centre visits.

“The schedule was ambitious but with the right preparations for the journey I was able to arrive on time to every appointment,” Ouayoun says. Canada is a big country. Head west from Toronto and it is 2,400 km to the next Porsche Centre in Winnipeg, but arriving there you see the reach of the brand. You talk with the team and it feels like they’re your next-door neighbours because they share your passion and are just as engaged and invested. Everywhere I went I found the same welcome and hospitality, and saw a real pride in representing the brand. And arriving by car underlined my part in that I think.

Travel restrictions since the start of the COVID-19 pandemic presented an opportunity for Ouayoun: driving would allow him to visit seven Porsche Centres, five new construction builds and the latest installation locations for the Destination Charging programme.

“It’s so important doing a journey by car because of the sense of freedom, the connection you make with the country you have crossed and with the car itself,” Ouayoun says. Travelling by car gives you ability to go where you want, to stop as you wish and to really discover where you are. And that’s a big part of the Porsche brand – making cars with such versatility that, whatever the distance, the weather or the road conditions, you can carry on, keep exploring, meeting new people and creating great memories.

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Sep 01, 2021 at 04:57

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