Porsche expands its engineering and assembly capacity
Porsche meets the needs in Asia and is expanding its global engineering and assembly capacity.
From next year on the capacities will grow even further to include a new permanent research and development satellite in China, allowing a sustained focus on what is Porsche’s biggest single market. Beyond projects, such as the implementation of the region’s first cross-border high performance charging network in cooperation with Shell, Porsche will set up a small-scale local assembly in Malaysia to join the company’s network of production sites.
Having a permanent home for this work in China will bring obvious benefits, particularly when it comes to reflecting and predicting our customer’s needs in China, a nation that has truly welcomed Porsche and has taken our cars to heart to the extent that it’s been our biggest sales market for six consecutive years. The R&D satellite location in Shanghai is supposed to increase the understanding of the Chinese customers and their requirements, and to improve the local product development. It comes as an addition to Porsche Digital China founded as independent company early this year and Porsche Engineering China with its presence in the market for more than 20 years already. Blume: “The Chinese automotive market is very dynamic and customer preferences are highly specific. We want to meet these demands the best way possible.”
20 year anniversary of Porsche in mainland China
To meet the needs of worldwide customers, Porsche has established a dedicated and ever-growing network of permanent research and development locations around the world. It carries out important engineering and design work – with the lessons learned finding their way into the finished cars. The network of permanent research, development and testing locations operated by Porsche is based on several continents – all directly linked to the company’s engineering home in Weissach (Germany).
Seize further growth opportunities in the ASEAN region
Porsche is expanding its footprint in the ten-member ASEAN region (Association of Southeast Asian Nations) by setting up a local assembly together with its long-standing partner Sime Darby Berhad. Located in Malaysia, the site will be responsible for the final assembly of specific models for the local market from 2022 onwards.
However, the new assembly site in Malaysia meets specific market needs and, although a standalone project and modest in size and capacity, it signals our willingness to learn and adapt to specific local market conditions.
Malaysia as a founding state of the ASEAN bloc
That partnership coupled with a growing and dedicated Porsche fan-base in Malaysia has delivered impressive results even in challenging conditions, as reflected in a nine percent increase in deliveries in 2020.
“Malaysia and the whole ASEAN is a region of great potential and we look forward to the first locally assembled models reaching our Malaysian customers next year,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche. As Porsche is moving into a new era of mobility, Malaysia and the ASEAN region are gaining an increasing importance. This step now is part of a long-standing initiative to keep pace with rapidly evolving customer and market demands.
Aug 30, 2021 at 06:31