Porsche 4Kids as a welcome distraction
In recent weeks, the normal lives of many children have changed radically. Daycare centres and schools have closed, working parents are trying to manage the balancing act between work and childcare, and the home office environment presents both new opportunities as well as enormous challenges. Porsche is offering families a welcome distraction from life under lockdown with Porsche 4Kids, a free offer for children at home.
While playing, experiencing and discovering, children are supported by the Porsche mascots Tom Targa and Tina Turbo in both German and English. We want to give children access to the mobility of today and tomorrow as well as to socially relevant topics such as sustainability and safety in road traffic. We want to motivate the kids to explore, discover, laugh and have fun, says Oliver Eidam, Head of Brand Partnership and Sponsoring.
Porsche 4Kids creates unique online experiences for play with high learning standards. There is something there for every child to choose from – whether Porsche tractors and formula E racing cars, comics or games such as the “Town, City, Porsche” category game – templates are available to download for all children to while away the hours. Those who are 12 and over and like learning quizzes can take part in the Porsche Museum e-mobility challenge.
Our learning programmes could up until now only be experienced in the exhibition, but the new children’s website now allows us to make them available to everyone online, says Achim Stejskal, Head of Heritage and the Porsche Museum. “We are offering children an easier and readily accessible way to explore the history of Porsche.” With the Kids Driving School magazine, parents can practise correct road traffic behaviour with their children.
This could be their own car standing in the garage, a model car or a coloured picture of a Porsche downloaded from the website.
Apr 27, 2020 at 13:09