Porsche European Open: World class golf is back in Germany
After the authorities gave the go ahead for the model project, golf fans will now be able to watch a European Tour event live in Europe for the first time since October 2019.
Especially in these difficult times, our and the new organisers U.COM Event joint aim was to actually hold the tournament and therefore give the game’s fans the opportunity to watch high class golf again, says Deniz Keskin, Director Brand Management and Partnerships at Porsche AG. Particularly pleasing for us is naturally the fact that fans will be able to experience the world class golfers live at the Porsche Nord Course venue and in doing so generate the accustomed excellent atmosphere.
Major winner and US PGA Tour stars
The tournament’s top stars this year include the Porsche Brand Ambassador Paul Casey from England, the Mexican Abraham Ancer, one of the PGA Tour’s recent rising stars and the Swedish major winner Henrik Stenson. All three compete in the main on the US PGA Tour.
Taycan Turbo S Cross Turismo as the hole-in-one prize
In compliance with all the necessary regulations, Porsche customers can enjoy both reserved parking at the venue and the facilities at the Porsche Owners‘ Garden on the Porsche Nord Course’s 17th hole on each day of the tournament. This year’s hole-in-one prize, a Porsche Taycan Turbo S Cross Turismo, will be showcased on the Par 3 tee. After the historical appearance of the Taycan Turbo S at the 2019 Porsche European Open only a few days after its world premiere, the first derivative of the successful electric sports car is now awaiting a happy winner.
Awaiting the leader at the end of each of the first two days of tournament play is also a unique Porsche experience: the player topping the leaderboard can enjoy his trips to and from the golf course in the Leader’s Car, a Porsche Taycan Turbo S in gentian blue with a special livery in the corporate tournament design. The most exciting ones will be answered by the pro the next morning as soon as he arrives at the course in the Leader’s Car.
Support through Paul Casey
In 2019, the eventual winner Paul Casey also took a seat in the Leader’s Car. The Porsche Brand Ambassador not only wants to successfully defend his title but is also committed to supporting the tournament: Organising a golf event like this one is currently a major challenge for everybody involved – something that was not only obvious in the past few days in the lead up to the Porsche European Open. It’s why I’d like to support this event, one I really love to play.
The three-time Ryder Cup winner is also the face of this year’s golf and tournament campaign in which he links the Porsche and golf worlds as a top golfer and big fan of the brand.
Porsche in golf
Porsche has been the title sponsor of the Porsche European Open, a European Tour event, since 2015 and has been involved successfully in professional golf with automotive partnerships at three tournaments on the Asian and European Tour since 2019. Held in Germany for the first time in 1988, the Porsche Golf Cup has developed into an international event at which recently over 17,000 Porsche customers competed in 261 qualifying tournaments worldwide. Also highly successful is the Porsche Golf Circle, an international and app-based community for keen golf-playing Porsche customers that was launched in 2017.
Jun 02, 2021 at 05:46