Porsche is electrifying its managers
The management of Porsche is setting a good example: with immediate effect, managers who are entitled to a company car are consciously switching to the all-electric Taycan and plug-in hybrid models.
This is having noticeable effects on the Porsche vehicle fleet: by the end of this year, the share of sports cars that are exclusively battery-powered or equipped with plug-in hybrid technology will double – to around 50 per cent.
Porsche is continuing to pursue a three-pronged drive strategy consisting of efficient combustion-engine cars, plug-in hybrids and all-electric sports cars. This means that managers still have the option of choosing a model line that is available exclusively with combustion engines – such as the iconic 911 sports car.
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“Porsche would like to become the most sustainable brand for exclusive and sporty mobility,” says Andreas Haffner, Member of the Executive Board for Human Resources at Porsche. It is therefore logical for us to extend our electric offensive to include company cars and the employee leasing programme. With our employees as authentic ambassadors of electric mobility, we can contribute to even greater sustainability.
Extensive range of efficient and powerful sports cars
Like for the sports cars with combustion engine, managers who are entitled to a company car will also receive a fuel card for their fully and partially electric vehicles – in this case a charging card.
Parallel to this changeover in its own fleet, Porsche is investing in establishing a global charging network: an internal high-power charge park with six DC charging stations went into operation just a few days ago at the Zuffenhausen location. Porsche employees can charge their electric vehicles there with up to 350 kW. In February 2020, the sports car manufacturer opened the most powerful fast-charging park in Europe at its production location in Leipzig. This includes six internal fast-charging points.
Porsche opens Europe's most powerful rapid-charging park
Porsche will invest more than 15 billion euros in electric mobility, digital transformation and sustainable production by 2025. In Europe, a good third of customers already order their Porsche with an electric or partially electric drive.
May 01, 2021 at 16:38