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World Earth Day: action day for climate protection

Porsche is underlining its sustainability ambitions: the sports car manufacturer is using World Earth Day on 22 April 2021 to once again comprehensively raise awareness of climate protection among its workforce.

The action day will centre around the so-called #Project1Hour: Porsche is giving all its employees the opportunity to spend one hour focusing on this topic. #Project1Hour is taking place throughout the entire Volkswagen Group, which has proclaimed World Earth Day as Volkswagen Climate Day.

Porsche is committed to the climate protection agreement of the UN Climate Change Conference – the Paris Agreement. In typical Porsche style, the company has set itself a competitive target: By 2030, Porsche aims to achieve carbon neutrality throughout its entire value chain and for the entire lifecycle of its newly sold vehicles. We have already made concrete decisions to this end through our decarbonisation programme. Every individual can make their own personal commitment, too, says Oliver Blume, Chairman of the Executive Board of Porsche AG. Volkswagen Climate Day makes a contribution to climate protection: it will help raise awareness and convey the necessary information so that we can counter climate change by taking action ourselves.

The Porsche way: electric mobility as a holistic approach

Carbon-neutrality at Porsche means: maximum avoidance and reduction of carbon emissions. Only when these two options have been fully exhausted does the sports car manufacture use carefully selected carbon offsetting measures to close the gap to ensure a carbon-neutral footprint. As specific measures, all the company’s major locations have been carbon-neutral since the beginning of the year: Zuffenhausen since 2020, followed by Weissach and Leipzig in January 2021.

Porsche reached a milestone with the world premiere of the Taycan Cross Turismo at the beginning of March: the all-rounder among electric sports cars is the world’s first ever vehicle to be carbon-neutral throughout its entire use phase. In particular, it is planned that more than 80 per cent of new vehicles sold will be handed over to customers as purely electric models or plug-in hybrids by 2030.

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Apr 23, 2021 at 00:28

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