Porsche extends Porsche European Open title sponsoring
World class golf meets powerful sports cars – and will do so for a further three years. Porsche AG will remain the title sponsor of the Porsche European Open until 2023. By committing themselves to the prestigious European Tour tournament in these special times, the company is making a statement backing top-class golf both in Germany and Europe.
“The Porsche European Open stands for the very best in golf and for thrilling experiences – in equal measure for the fans and the competing world class golfers,” says Detlev von Platen, member of the Executive Board responsible for Sales and Marketing at Porsche AG.
“It was an incredible feeling after winning this prestigious tournament,” said the Englishman. My heroes are all engraved on the Porsche European Open trophy. It was one of the best experiences with the fans and it makes it all the more pleasing that I can be a part of this important tournament in 2021.
Porsche in golf
Porsche has been the title sponsor of the Porsche European Open, a European Tour event, since 2015 and has been involved successfully in professional golf with automotive partnerships at three tournaments on the Asian and European Tour since 2019. Held in Germany for the first time in 1988, the Porsche Golf Cup has developed into an international event at which recently over 17,000 Porsche customers competed in 261 qualifying tournaments worldwide. Also highly successful is the Porsche Golf Circle, an international and app-based community for keen golf-playing Porsche customers that was launched in 2017. The world class golfer Paul Casey has additionally been a member of the Porsche family as the first brand ambassador from the game of golf since this year.
Dec 02, 2020 at 20:13