Icons of fast: Porsche and PUMA unveil limited shoe series inspired by the 911 Turbo
Since its debut, the 911 Turbo has been revered as much for its design as for its performance and sound. Now, after nearly five decades and eight generations, Porsche Cars North America (PCNA) is pleased to honour the sports car in an entirely new way.
Porsche and global sports company PUMA have teamed up to create a limited-edition collection of shoes celebrating the 911 Turbo. Iconic design elements from the 911 Turbo, such as period-specific paint colours, rear wings, light bars, interiors and body lines, were all used as inspiration to create a range of shoes as special as the car itself.
Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with PUMA to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.
“World’s fastest” pre-release information
One day before the official launch, a special pre-release on November 16 at 18:00 CET will give fans the opportunity to purchase the limited-edition sneakers early – but only if they’re fast enough.
“The World’s Fastest Sneaker Pre-Release” will happen exclusively at www.porsche-design.com/icons-of-fast. At launch, the shoes will retail for $150 per pair and are available online at us.puma.com, www.porsche-design.com/icons-of-fast, as well as in-stores at the PUMA flagship store in New York, Porsche Design stores in the greater Los Angeles and Miami areas, Houston and the Porsche Experience Centres in Atlanta and Los Angeles.
Nov 17, 2020 at 17:30