Porsche Digital launches Company Building
The digital subsidiary of Porsche AG is cooperating with external entrepreneurs to create new digital business models. The specialised team “Forward 31” is strategically expanding the scope and presence of Porsche Digital in this way.
The focus of the new business unit is to create a portfolio of independent start-ups. These business ventures will be launched with their own independent brand yet are based on the platform business model.
As a digital unit, we are enabling digital business in a variety of ways. We are therefore looking for new and promising areas of growth to tap into new customer groups. This new function allows us to set up scalable platforms faster and more easily outside our core organisation, explains Stefan Zerweck, Chief Operating Officer at Porsche Digital.
Headquarters in Berlin with global activity
The team of experts from the areas of business and software development as well as UX design is based in Berlin with close links to the digital scene. “‘Forward 31’ offers new perspectives, closer networking with entrepreneurs and partners and faster rollout and implementation,” explains Christian Knörle, Head of Company Building at Porsche Digital. “For our company to stay successful in the future, we need to redefine ourselves in the digital environment. ‘Forward 31’ is one way of doing this.”
About Porsche Digital
This subsidiary of Porsche AG specialises in developing digital content and services, engineering excellent industrial solutions and is the driving catalyst behind the digital ecological system. The company’s headquarter is based in Ludwigsburg, a city in Baden-Württemberg, Germany.
Mar 27, 2020 at 04:20