Porsche Italia opens a new concept store in Milan
The pilot project “Porsche@CityLife” is located within the CityLife Shopping District, in the heart of Milan, and designed to offer visitors a unique and inspiring digital brand experience.
“’Porsche@CityLife’ has been designed with a focus on new target groups,” Pietro Innocenti, CEO of Porsche Italia, explains. We want to appeal people that are not necessarily familiar with the automotive sector and our products, but are attracted by other aspects of our brand, such as design, technology, and sustainability.
Informal, friendly and intuitive
“Porsche@CityLife” is the pilot for a new store where visitors can choose the experience they prefer, depending on whether they are just curious about the Porsche brand or they are looking for concrete product information because they’d like to buy a car.
Visitors are welcomed by Porsche Experts. These are specialists, who advise and inspire customers and prospects with high expertise in products and technology and share a enthusiasm for the Porsche brand.
Jul 12, 2020 at 11:28