A Porsche Design chronograph designed for personal aesthetic taste
Personalisation is a permanent aspect of the product strategy at Porsche: From 1 July, Porsche Design will now also offer customers in Germany the possibility of designing a chronograph according to their uniquely personal taste. This service will then be extended to customers in Great Britain and the USA beginning in September.
For more than 30 years now, customers have been able to enhance their personal dream car with many individual details through Porsche Exclusive Manufaktur – right up to an absolute one-off vehicle.
There is great global demand for custom personalisation from the factory. Around 90 percent of all 911 models are personalised for customers using equipment from Exclusive Manufaktur. Twenty-five percent of all vehicles delivered around the world from this product line pass through the Exclusive Manufaktur workshop, in which special customer wishes are also brought to life, says Alexander Fabig, Head of Personalization and Classic.
With the innovative ‘Porsche Design custom-built timepieces’ concept, we are now offering customers the possibility of designing a timepiece to match their individual Porsche, adds Jan Becker, CEO Porsche Design Group.
Customers can choose from around 1.5 million different combinations – either according to personal taste or to match their Porsche 911. In addition to configuration using the web-based Porsche Design Timepieces Configurator, customers can also design and order their individual chronograph as part of the vehicle consulting process in participating Porsche Centres, or together with the experts at Porsche Exclusive Manufaktur in Zuffenhausen. In the historic Plant 1, a special Porsche Design Timepieces consulting lounge with various samples and display models has been created for this purpose.
Comprehensive timepiece personalisation down to genuine Porsche thread
The case of a Porsche Design custom-built timepiece is made of titanium. Customers can choose between a glass bead-blasted or PVD titanium carbide-coated black case. For the wrist strap, customers can choose between a titanium strap with black or titanium-coloured surface and a leather strap, whose material and colour options are based on the interior and exterior of the 911 respectively.
The timepiece features the Porsche Design WERK 01.100, a chronograph movement with chronometer certification that was developed in-house. The rotor is designed optionally as a Porsche Design Icon Rotor in Black, or as a rotor in the design or form of one of the alloy wheels from the current 911 series. As a matching style element, the rotor is crowned by a distinctive central lock with a Porsche Crest.
About Porsche Design and Porsche Design timepieces
The sports car manufacturer acquired a shareholding in Porsche Design in 2003, and the Porsche Design Group has been a wholly-owned subsidiary since 2017. The first timepiece from Porsche Design was created in 1972 when the sports car manufacturer was looking for a suitable gift to celebrate the work anniversaries of long-standing employees. Since the founding of Porsche Design Timepieces AG in Solothurn/Switzerland in 2014, all Porsche Design timepieces have been developed and produced in-house.
Jul 01, 2020 at 12:57