Porsche is a top employer
Porsche is more popular than ever with students as an employer and is consolidating its top positions from the previous year.
First place in engineering, second place in economics, and a leap from 7th to 4th place among IT graduates - Universum's employer ranking published today, Friday, in Wirtschaftswoche confirms the great popularity Porsche enjoys as a potential employer among students.
Rather, the widely courted target group of IT students has once again made a great leap forward. In the survey of more than 30,000 students, Porsche is only behind the three tech giants Google, Microsoft and Apple
Our approach was to show Porsche in a down-to-earth and approachable way with authentic photos of our employees and a pinch of self-irony. That worked out. As a company, we have all the values that are so important to today's graduates. But the Porsche product brand has so far outshone the employer brand in public perception. Today, external perception and the reality of the working environment fit together much better, says Konstanze Marinoff, Head of Human Resources Marketing at Porsche.
Porsche's corporate strategy is certainly also decisive for the very good results among IT students. Marinoff: With the introduction of the Taycan and many digitization initiatives, Porsche has become even more interesting, especially for digital talents. There are many exciting tasks to build the sports car of the future together with us and to actively shape the mobility of tomorrow.
Jun 21, 2020 at 11:07