Nissan unveils Ambition 2030 vision to empower mobility and beyond
Accelerating electrified mobility with diverse choices and experiences
By placing electrification at the core of the company’s long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of 2 trillion yen over the next five years.
Based on customer demands for a diverse range of exciting vehicles, Nissan will introduce 23 new electrified models, including 15 new EVs by fiscal year 2030 aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands.
Increasing accessibility and innovation in mobility
To make progress towards this, Nissan will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65% by fiscal year 2028.
Nissan aims to launch EV with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028 and ready a pilot plant in Yokohama as early as fiscal year 2024. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by fiscal year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.
Global ecosystem for mobility and beyond
Nissan will expand its unique EV Hub concept, EV36Zero, which was launched in the UK to core markets including Japan, China and the U.S. EV36Zero is a fully integrated manufacturing and service ecosystem connecting mobility and energy management with the aim of realizing carbon neutrality.
The company intends to expand its battery refurbishing facilities beyond Japan with new locations in Europe during fiscal year 2022, and in the U.S. in fiscal year 2025. Nissan’s refurbishing infrastructure will support a circular economy in energy management, and the company aims to fully commercialize its vehicle-to-everything and home battery systems in the mid-2020s.
Nov 29, 2021 at 17:52