Nissan marks 60 years of operations in Mexico
Marking the anniversary, Nissan announced that its innovative e-POWER electrified vehicle technology will be launched in Mexico, with sales beginning in the second half of 2022.
It is an inspiring day for us. Besides achieving 60 years of presence in the Mexican market as an established Japanese brand, we are announcing the arrival of Nissan’s e-POWER technology to Mexico as part of our electrification strategy, said José Román, president of Nissan Mexico.
Nissan Mexico: a powerful history starting in 1961
In 1966, five years after its arrival in the market and following sales success, Nissan Motor Co., Ltd. established its first manufacturing plant outside Japan: the CIVAC Plant in Cuernavaca. Over 55 years of manufacturing in Mexico, Nissan has produced more than 14 million vehicles and more than 15 million engines.
Since Nissan Mexico began export operations in 1972, it has shipped approximately 8 million units.
A present full of transformations
During the last two years, Nissan Mexico has been renewing its vehicle portfolio, aiming to offer customers more innovation, technology, peace-of-mind and connectivity.
In 2019, Nissan Mexico set the goal of renewing 60% of its vehicle portfolio, and is making solid progress through the transformation of models such as the Versa, Sentra, NP300, Kicks, March─all produced in Mexico─and the Altima.
Sep 10, 2021 at 06:17