Mercedes-Benz continues its engagement with fashion, starting with the digital Mercedes-Benz Fashion Week Berlin featuring rising design star, Tom Van der Borght
An exclusive guest appearance: the new Mercedes EQA
The day of its world premiere, Wednesday 20 January 2021, will also see the brand new EQA as a guest at the MBFW Berlin. The digital world premiere of the EQA can be followed live from 11 a.m. at https://media.mercedes-benz.com/EQA. Impressions of the EQA guest appearance in Berlin as part of MBFW will also be available at Mercedes me media on 20 January at 3 p.m.
Engagement with Fashion Open Studio in Berlin
At the Hyères Festival the ten finalists in the fashion category learned environmentally compatible techniques, transparency criteria for supply chains and further tools from the FOS experts, and they can use these for more sustainability in fashion. Their looks that were created in accordance with these criteria as part of their Hyères Festival collection are being presented to the public in the digital arena by the ten up-and-coming designers at the invitation of Mercedes-Benz as part of the FOS x MBFW static exhibition "20 Designers in 20 Minutes" cooperation at the "Kraftwerk".
Mercedes-Benz Global Fashion Engagement
Since 1995, Mercedes-Benz has established itself worldwide as a major player in the fashion industry, building authentic relationships within the fashion community through its commitment to emerging designer initiatives, fashion week partnerships, and live events.
A responsible future in fashion
Committed to the sustainable future of luxury design, Mercedes-Benz proactively works to future-proof the responsible growth of its fashion partnerships; highlighting best practices and aligning itself with creatives that reflect and champion values such as outstanding and intuitive design, creativity and innovation.
Jan 23, 2021 at 04:03