Five years of She’s Mercedes: Strong women who inspire
Whether renowned financial entrepreneur, race driver or professor of artificial intelligence – female strength is multifaceted. For five years now, Mercedes-Benz has been engaging in an intensive dialogue with women around the world through its international "She's Mercedes" initiative – in order to more specifically address their needs and self-image in the field of mobility as well as offer them a contemporary brand experience. This continuously growing female community networks, inspires and empowers each other. A digital booklet is being published to mark the anniversary, which is full of facts about women and their societal roles who have made their mark internationally. The focus is on female role models of the past and of today, highlighting the achievements women have made along the way to a more diverse society. Recent trends are in line with these advancements – and provide an outlook onto a possible future.
How high is the proportion of female employees in the workforce of an automobile manufacturer like Mercedes-Benz? These are just some of the aspects to which the digital booklet “Inspiring women - a tribute to female success stories” is dedicated. What do women attach particular importance to when buying a car or visiting the workshop?
“With She's Mercedes, for the last five years we have been offering women the opportunity to get to know the Mercedes-Benz brand in a completely different way,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. In the form of a community, we enable an open and creative exchange on visionary future topics, courage and self-confidence. In this way, we are strengthening our claim to develop Mercedes-Benz into an approachable and luxurious ‘love brand’ that’s attractive to men and women alike.
Digital events and the chance to meet strong women
To mark the anniversary, Mercedes-Benz has created new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters. For example, interested parties can apply for “mentoring sessions” on the She's Mercedes website.
In 60-minute digital podium discussions, role models and experts from Daimler AG – as well as external speakers from various fields such as business research and society – will provide exciting insights into their work and discuss current topics that move the She's Mercedes community. The talks will be broadcast digitally on the She’s Mercedes website and on social media channels. Selected photos, videos and articles about the anniversary will be shown on the specially created She’s Mercedes microsite.
The She’s Mercedes initiative offers diverse opportunities for the community
Numerous women have already taken part in She’s Mercedes events all over the world. Whether it’s teamwork in a women's team at a rally or personal interaction with big names from business, sport or show business – the fascination of expanding one’s own network and getting to know successful women just as directly and informally as you can the Mercedes-Benz brand is still unbroken after half a decade of She's Mercedes.
Nov 24, 2020 at 19:44