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Lexus Presents its Vision of Future Electrification with the World Premiere of the LF-30 Electrified Concept

Oct. 23, 2019

TOKYO, JAPAN (October 23, 2019)―In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its "Lexus Electrified" vision for an upcoming generation of electrified vehicles. Headlining this moment was the debut of the Lexus LF-30 Electrified Concept, which made its world premiere at the 46th Tokyo Motor Show 2019.

Since the brand's creation in 1989, Lexus has endeavored to deliver to its customers innovative and amazing product and brand experiences that stimulate the five senses.

'LF-30 Electrified' new concept embodies the vision of Lexus' electrification

The LF-30 Electrified concept vehicle embodies the "Lexus Electrified" vision. Performance is rooted in Lexus Electrified components, adding Lexus' latest technology to our leadership in development of HEV systems. Furthermore, the LF-30 Electrified employs numerous advanced technologies with a look ahead to the year 2030- such as a new-concept cockpit based on a human-centered design philosophy and a steer-by-wire system.

Futuristic exterior foreshadows the Lexus Electrified vehicles towards 2030

The opacity of the side windows can be freely adjusted, providing occupants with expansive views of the surrounding scenery and a high level of privacy at night and in other situations. The color of the front face of the vehicle and luminescence patterns help identify from the outside whether the vehicle is being operated in its normal mode or in its autonomous driving mode, reflecting Lexus' pursuit of both a high level of styling and functionality.

Innovative, interior that leverages autonomous driving technologies, a newly designed cockpit, and more

As an indication of the future image of a Tazuna cockpit, the LF-30 Electrified employs next-generation interfaces, such as gesture control and enhanced presentation of vehicle information through AR (augmented reality). The resulting interior is one that provides comfort and convenience for both driver and passengers.

All switches and other controls being comfortably within reach and a gesture-control large-screen display for the passenger seat add to the achievement of interior comfort and convenience.

With in-wheel electric motors, steering by wire, and Lexus Advanced Posture Control, the LF-30 can offer a dynamic experience unlike any currently available To achieve a fundamental leap in vehicle performance, handling, control and driver enjoyment, the LF-30 employs numerous state-of-the-art technologies even beyond advanced posture control. In-wheel electric motors for each of the vehicle's four wheels and low positioning of the battery enable better handling of inertia and high-level driving performance.

Lexus Advanced Posture Control technology regulates the drive-power output from high-torque electric motors to adjust vehicle posture in tune with human sensibilities.

Lexus LF-30 Electrified main specifications

In addition to the LF-30 Electrified exhibition, the Lexus booth at Tokyo Motor Show will contain "Lexus Senses theatre", a space where people can experience the "stimulation of the five senses".

Theater 2 offers a visually stimulating experience with the Lexus LC model by projection mapping - which changes its appearance according to the time of day and the viewing angle. In this booth layout you can appreciate the Lexus philosophy, while enjoying sensory stimulation through "real experience".

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Jan 26, 2020 at 10:24

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