Tokyo Motor Show 2019Lexus Press Day PresentationLexus International President, Yoshihiro Sawa
Oct. 23, 2019
I am the President of Lexus International. Thirty years have passed since Lexus was born in the United States. One journalist commented "Lexus is boring brand". The comment shocked Akio Toyoda so much that he swore " we will never let anyone say Lexus is boring again".
Jan 22, 2020 at 23:24