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New Red Cross and Land Rover Short Films Show the Future of Emergency Response is Local

The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover will today premiere the first of a series of short films showing how local teams are the future of emergency response efforts.

The first-of-its-kind four-part series, On the ground: Humanitarians in Action, uses GoPro cameras to capture Red Cross volunteers and local teams helping vulnerable communities around the world in a year of huge challenges.

Local teams also teach life-saving skills to people in remote Mexican communities and support those hit hardest by coronavirus in the UK.

IFRC Under Secretary General for Global Relations, Humanitarian Diplomacy and Digitalization

Land Rover and the IFRC network have worked together for more than 66 years in one of the world’s longest-standing corporate/humanitarian relationships. Throughout this time, Land Rover has facilitated the IFRC’s life-saving work through funding, vehicles and expertise.

This last year has been exceptionally challenging for people all over the world and Land Rover is prouder than ever to work with the International Federation of Red Cross and Red Crescent Societies.

Original article

May 31, 2021 at 08:15

MEDIA CONTENT

Video provided by Land Rover.

TITLE

Red Cross - On the ground: Humanitarians in Action

PUBLISHED

May 02, 2021 by Land Rover

DESCRIPTION

Introducing On the ground: Humanitarians in Action; a series of short films showing how local Red Cross teams are the future of emergency response efforts.

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