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Cars Land Rover Published by J. Doe

The Original Land Rover Defender Silhouette Lives On: Land Rover Grants Bowler a Licence to Use Iconic Shape

LAND ROVER GRANTS BOWLER A LICENCE TO USE ICONIC SHAPE

Land Rover has given Bowler permission to produce vehicles using the classic Defender shape in the next phase of development for the UK-based manufacturer of all-terrain performance cars and rally raid vehicles.

The new agreement paves the way for Bowler to develop a new family of high-performance models, beginning with a project codenamed ‘CSP 575’ – a new road-going vehicle with Bowler’s own rally-proven CSP high-strength steel chassis, aluminium alloy Defender 110 Station Wagon body panels and Land Rover’s 575PS Supercharged V8.

Initial renders of the planned 4x4 provide a glimpse of the rally-derived model, which will be the first new Bowler since 2016. Founded in 1985, Bowler pioneered the production of dedicated off-road competition cars in the UK. Jaguar Land Rover acquired Bowler at the end of 2019 and its expert team has been developing a number of exciting projects as part of Special Vehicle Operations.

The new model will be manufactured in very small quantities at Bowler’s headquarters in Derbyshire, UK, by the same talented engineers and technicians producing its competition 4x4s.

The licence agreement to produce vehicles with the classic Defender shape gives us a unique opportunity. We’re excited to combine our motorsport experience with the expertise available from Special Vehicle Operations to produce a thrilling competition-inspired Defender 110 Station Wagon for the road.

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Nov 10, 2020 at 11:29

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