Automobili Lamborghini launches the new Huracán EVO RWD Spyder using Augmented Reality
Lamborghini is using augmented reality to launch the car in an all-new way during this time of global emergency and social distancing.
While looking at the Lamborghini website on your iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel drive model can be admired in people’s driveways, gardens or even sitting rooms.
Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, said: At a time of major business challenges, Lamborghini is innovating once again and exploring new methods of communication. New technologies have accelerated fast during this time of global emergency, and Lamborghini is pioneering exciting new possibilities. Starting tomorrow, Lamborghini can be in everyone's home thanks to Apple's AR technology, which is available on hundreds of millions of AR-enabled devices around the world.
Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time, said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.
May 06, 2020 at 17:10