Lamborghini celebrates the fourth anniversary of the Urus Super SUV
Record-selling Lamborghini model in four years and global success across all continents
Sant’Agata Bolognese, December 3, 2021 – The Lamborghini Urus Super SUV is celebrating four years since its international launch on 4 December 2017 at the Sant’Agata Bolognese headquarters. The Urus also kicked off the greatest period of transformation for Automobili Lamborghini, with the Urus taking off during the last four years to become a major player in the SUV segment.
Thanks to the Urus, sales, turnover and profitability reached unprecedented levels in the brand’s history. Turnover grew year on year, with 40% growth from €1,009 million to €1,415 million in 2018, the year sales of the car began, reaching a peak of €1.81 billion in 2019 and €1.61 billion in 2020 (COVID period): the year of record profitability for the company.
The overall growth in global sales is even more exceptional, reaching the record of 8,205 Lamborghini units delivered to clients (+43%) in 2019: double the volumes achieved in the period before the arrival of the Urus. From 2018 to the end of 2021, a total of 16,000 Urus cars were delivered worldwide, a figure that established the Lamborghini Super SUV as the best-selling model over four years in the company’s history.
Dec 03, 2021 at 15:36