Automobili Lamborghini announces two new appointments
Silvano Michieli and Christian Mastro to head Procurement and Marketing
Silvano Michieli is the new Chief Procurement Officer, with responsibility for managing supply chain relationships while maintaining his position as Head of Exteriors & Risk Management on an interim basis. Christian Mastro has been named the new Marketing Director and will oversee the many aspects related to product, retail and operational marketing, brand protection and enhancement, the company museum MUDETEC, as well as responsibility for Brand Extension: a series of Automobili Lamborghini-branded products that includes collaborations with leading brands in many sectors.Silvano Michieli, born in California in 1978, graduated from the University of Bologna with a degree in Management Engineering. Michieli is a longstanding figure within Lamborghini, having begun his career in the industrial departments of the Sant’Agata Bolognese site in 2004, and then holding various project leader and management positions in supply chain roles in both Logistics and Procurement.
Following positions at Volvo Auto Italia and Honda Automobili Italia, he joined Lamborghini in 2004, initially as area manager for Europe at the Sant’Agata Bolognese headquarters. He returned to Italy in 2013 to take on the position of regional manager responsible for Lamborghini’s sales and marketing activities in EMEA (Europe, Middle East and Africa).
Oct 21, 2021 at 20:45