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Lamborghini Opens Private Lounge During Monterey Car Week 2021 Showcasing the Brand’s Ethos and Design DNA

Sant’Agata Bolognese/Pebble Beach, 14 August 2021 – Automobili Lamborghini returns to the coveted Monterey Car Week with a stunning presence and the opening of the Lamborghini Lounge Monterey for a second year. The Italian villa is transformed into an immersive brand experience and offers an exclusive look into the world of Lamborghini as it celebrates the 50th anniversary of the iconic Countach.

The activities surrounding Monterey Car Week are the pinnacle of U.S. automotive events and serve as the ideal backdrop for the Lamborghini Lounge and the 50th anniversary of the legendary Countach and recent milestones, said Stephan Winkelmann, Chairman and Chief Executive Officer of Automobili Lamborghini. The return of this private outpost during one of the year’s premier automotive events is also a momentous occasion in which we celebrate Lamborghini’s history and future, and bring new models from Italy to show North American audiences.

This new limited-production super sports car now finds itself prominently displayed at the Lounge. Additionally, the all-new Aventador LP 780-4 Ultimae – Lamborghini’s final iteration of the naturally-aspirated V12 Aventador – and the track-only hypercar Essenza SCV12, also make their North American debut with a special nod to the brand’s 12-cylinder heritage.

Customers can customize these new Lamborghini sports cars via the dedicated Ad Personam studio, choosing from countless assortments of exterior colors, interior upholsteries, finishes and details, while also admiring the finished product using the virtual configurator.

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Aug 15, 2021 at 17:59

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