The first olfactory Automobili Lamborghini branding project signed by Culti Milano
Sant’Agata Bolognese, 06/09/2021 – From the encounter between the brand pioneer of environmental culture and the excellence in super sports car production comes a fragrance that tells a story of exclusivity, contemporaneity and energy.
Spring 2021 marks the beginning of the collaboration between Automobili Lamborghini and Culti Milano: a perfect combination of the values of two brands, an expression of exclusivity all Made in Italy.
An innovative project, like the spirit of Automobili Lamborghini, which saw Culti Milano as the perfect partner for creating an exclusive fragrance, starting from the base, heart and head notes. The olfactory branding project is expressed with an initial proposal to be followed by others, which are highly representative of the traits that distinguish the super sports cars.
The fragrance is a cohesive expression of the talents of the two brands in which design, innovation, and comfort coexist in an exclusive narrative that develops with the typical traits of an essence.
Jun 10, 2021 at 16:47